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Research papers

Audience estimates and stability

Audience estimates derived from data collected from meter households are provided daily and also cumulated over successive days to provide weekly, monthly, quarterly and annual audience estimates. The same estimates can be used to estimate change...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Ed A. Schilimoeller
Company: Nielsen
June 15, 1992
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Citation

Schilimoeller, E. A. (1992a, June 15). Audience estimates and stability. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/audience-estimates-and-stability